The songs. The power. The empowerment. Whether you like her or not, Beyoncé has got most of society drinking her lemonade, me included. But as someone who is hyper aware and critical of what the media and brands do, a big part of what draws me to worship Beyoncé is her personal brand. She is the brand. Aside from the rise of the feminist movement and the fight for black women in the media helping her claim her throne, the Queen has an intriguing, and to me, amusing power over her subjects. One of the words she’s synonymous with is,”flawless” and she has harvested a following that deems her flawless no matter how diva or human she may be. It’s gotten to the point where her sneezing at a concert was trending on Twitter and concert-goers felt so blessed to witness such flawlessness. Wow. Her “shutting her assistant down” at a red carpet event is hailed as a lucky encounter – “Well if we were going to be shut down by anyone, we’d like it to be Beyoncé too.” Amazing. As a member of the Bey Hive, I share these sentiments and actually wouldn’t expect anything less from her. It’s so ridiculous, but I love it!
What is this sorcery? It’s more than just what comes from being a gawked-over celebrity. This is fame and branding at one of its finest. Slay.