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    Tag Archives: content strategy

  • 35 Tips for Optimizing Your Website

    Posted on December 3, 2012 by Ronnell Morris

    There have been some changes to your brand or company that isn’t reflected on your website. You busted out awesome work this past year that could replace last year’s work. You haven’t touched the copy and layout in the past … Continue reading →


    Posted in Content Strategy, Copywriting, Creative, Digital, Social Media, Web | Tagged content strategy, content writing, copywriting, creative, digital, html5, online marketing, seo, social media, web | Leave a comment
  • What Does a Copywriter and Content Strategist Do?

    Posted on October 29, 2012 by Ronnell Morris

    “So what do you do?” I find this question hard to answer definitively. But here’s what I got: I create stories for brands. Then figure out the different ways to tell them via a website, Facebook page, video, print ad, … Continue reading →


    Posted in Content Strategy, Copywriting | Tagged advertising, content strategy, content writing, copywriting, creative, digital, marketing, modern copywriter, seo, web | 3 Comments
  • 8 Reasons Why You Should Use Pinterest

    Posted on January 30, 2012 by Ronnell Morris

    Pinterest is a social network that has been rapidly gaining attention within the past couple months. Pinners, that’s what its users are called, are fancied by it because it is a virtual pin board where they can pin any photos … Continue reading →


    Posted in Creative, Social Media, Web | Tagged blogging, content strategy, fluffy links, pinterest, social media | 1 Comment
  • How to Integrate Email and Social Media

    Posted on October 24, 2011 by Ronnell Morris

    The other day I heard someone say, “If you don’t have a Facebook page, you’re irrelevant.” Whoa there, let’s not forget about good old email. I’m sure a good number of you are subscribed to a few.


    Posted in Content Strategy, Social Media | Tagged content strategy, email, online marketing, social media, web | Leave a comment
  • The Struggle Between SEO and PR

    Posted on July 20, 2011 by Ronnell Morris

    I wanted to try to bring some sense to this altercation between SEO and PR. PR has been around longer, dominates the traditional realm, and takes a proactive role in making the web a source for news and information. SEO … Continue reading →


    Posted in Content Strategy, Copywriting, Web | Tagged content strategy, content writing, copywriting, online marketing, pr, seo, social media, web | Leave a comment
  • 7 Steps to Successful Business Blogging

    Posted on May 15, 2011 by admin

    We have the ability to reach consumers through a number of digital mediums on the internet – websites, photos, emails, mobile, etc. Blogging is one of the mediums that has become mainstream in recent years as there are currently 9 … Continue reading →


    Posted in Content Strategy, Copywriting, Social Media | Tagged blogging, content strategy, copywriting, online marketing, seo, social media | Leave a comment
  • Mobile Advertising Part 2: Mobile Websites

    Posted on April 20, 2011 by admin

    Welcome to the second half of my mobile advertising blog. In part 1, you learned how in-app ads are the future of mobile advertising. Now let’s shifting our focus to mobile sites and the important role they can play in … Continue reading →


    Posted in Advertising, Content Strategy, Digital, Web | Tagged advertising, apps, content strategy, digital, html5, mobile, web | Leave a comment
  • Mobile Advertising Part 1: In-App Advertising

    Posted on March 10, 2011 by admin

    Mobile advertising is becoming an integral part of advertising strategies due to the fact that it can conveniently reach consumers right in the palm of their hands. This year, it seems the best way to reach users are through apps … Continue reading →


    Posted in Advertising, Content Strategy, Digital | Tagged advertising, apps, content strategy, digital, marketing, mobile | Leave a comment
  • Traditional Media Gets Digitally Enhanced

    Posted on January 30, 2011 by admin

    It is no doubt that digital media is taking over advertising. Everything has a website, it’s all about fans and followers, there’s an app for everything, and tablets are making print seem irrelevant. However, despite rumors and myths, it is … Continue reading →


    Posted in Advertising, Digital | Tagged advertising, content strategy, digital, social media | Leave a comment
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