In one of my advertising courses in college, my instructor had us watch the 1968 horror film Rosemary’s Baby starring Mia Farrow. While I was intrigued by the dated movie effects and semi-religious storyline, my instructor made an example of how this cult classic was what advertising and creativity should do. The entire time we don’t see the actual devil or the baby at the end. Similar to Hitchcock’s signature directing style, you don’t need to show or say everything. It’s easy to want to show more, but it takes a keen sense of discernment to know just how much to give an audience. Sometimes it’s more impactful to leave the viewer intrigued than to be blatant. Sometimes an image doesn’t need copy. Sometimes copy doesn’t need too much design. Sometimes being subtle makes a big statement. After all, less is more.