How do you put on your socks? One foot at a time? Mismatched? Tell us your story! #mysockstory
This Fast Co article preached about how brands need to get off the “tell-us-your-story-audience-social-engagement” bandwagon. Yes, there are certain industries like online media, entertainment, non-profits, travel, and fitness that are naturally made for story-sharing. However, not all stories need to be told. Like the ones about how you put on your socks. (That’s a fake campaign I made up, btw.) The internet is smarter now. It knows you’re a brand trying to sell them. And it will take advantage of cheap shots at engagement…
I put my sock on my doorknob for my roommates. #mysockstory – The Internet
The article even shares a hilarious Tumblr dedicated to brands following this overused trend. If it’s a product, most people aren’t that interested in having a conversation with the brand on social media. They just want the new products, sales, and/or discounts. At its most basic function, social media is about sharing stories. But for most brands, they either have to create brand stories worthy of people sharing or help people tell the stories they’re already sharing.